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Business enterprises, whether big or small, involved in internet marketing recognize the importance of search engine optimization for overall success. Hence entrepreneurs often compare and evaluate SEO services that are done in-house or outsourced. Most commonly, comparison is done in terms of costs and quality of work. In this article we’ll analyze the different factors to consider when deciding whether you want in-house SEO or outside SEO.There are many advantages and disadvantages of in-house SEO and SEO outsourcing. As in-house SEO experts know everything about the business, it becomes easy to know the market and overcome challenges efficiently. Moreover, in-house SEO experts can concentrate on a single website to generate the best results. Also, in-house SEO gives complete control of the SEO strategies to the company executives.In the case of SEO outsourcing you can benefit from the service of a professional team with great experience. This SEO service also caters to the diverse needs of clients without time lag using advanced infrastructure. Thus your business can save resources and time and maintain an edge over competitors.In-house and Outsourced SEO – A ComparisonInfrastructure with advanced technologies – Overhead charges to set up and maintain an in-house SEO facility is comparatively very high. On the other hand, an SEO agency already has an infrastructure with the latest tools and techniques.
Professional qualification of SEO experts – A professional SEO company has a team of experts with a wider perspective and experience.
Cost for hiring employees – Cost for hiring a full-time SEO expert sometimes becomes a great burden for the business. But in the case of SEO outsourcing, often rates are quoted depending on the type of project. Hence it is necessary to compare the relative costs of in-house SEO and outsourced SEO depending on the business budget per annum.
Budget – Affordable SEO services provided that stay within your budget.
Time – Time-bound SEO services enhance overall business success.
Accuracy and quality of work – Research of suitable keywords and phrases, website design with dynamic content, link building, directory listing and website review come under SEO services. Delivery of projects with precision helps to place your website at top positions in search engine result pages. A professional firm can help you achieve this more easily.Other influential factors that determine the cost of SEO services are market value, research of popular keywords, brand promotion and requirement of various social media marketing strategies.Search for an Established SEO CompanyA professional SEO company can assure trustworthy services to satisfy your requirements. Choose an affordable SEO firm that offers customized services to associate with you and help you achieve business targets effortlessly. Consider important factors when comparing costs of in-house and outsourced SEO and this will help you decide on the right option that will work best in your favor.

As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business.For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn’t have the internet seo proofreading skills to succeed.The following top 5 seo secrets are just some areas for consideration.#1 What Business Clients WantMost clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.#2 Internet SeoIf you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.#3 Writing ContentThe international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.#4 Tech Guru ProofreadingOne of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,#5 Writing RatesThis is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.When considering seo price, it’s best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.

Traveling… ahh yes, doesn’t EVERYONE LOVE TO TRAVEL? Well, I know, I know… the pains of connecting flights, delays, cancellations, dragging luggage a mile across terminals… the hassle of renting cars, fighting traffic in a foreign country (and figuring out which side of the road to drive) and trying to figure out what the guy is telling you when all’s you asked was “where is the bathroom?”… Aside from all of that, is it not the greatest feeling when you can step away from the normal routine, take a few deep breaths and realize you have nothing to do but sit on the beach… your hardest decision is if you’re going to have steak or lobster that night… and your biggest worry is if you have enough sun screen? That’s what traveling is all about… when it transposes us from our everyday lives and places us in a completely new culture… seeing, breathing, eating and dancing to what people 10,000 miles away from you are doing and thinking to yourself “this is the kind of stuff you see on TV”. That’s when it’s all worth it… that’s why traveling is so amazing.But, one of – if not “THE” – biggest obstacles in traveling is that little green piece (or many pieces) of paper called MONEY. Whether you’re trying to visit a friend in Dallas or take your wife to Bora-Bora, it all costs Money-and a lot of it. The days of those Southwest “$49.00″ fares are long gone and even the little weekend getaways whack a dent in your pocket book. There are definitely ways to shave off a few dollars here and there, but no matter how you slice it, traveling is expensive. Not everyone has a cush, 6 or 7 figure salary that allows them to take off 6 day weekends or weeks at a time to party in Ibiza. So, is there really a way to travel-and I mean really travel-and either get paid or travel for “free”??The travel industry is an $8 TRILLION DOLLAR INDUSTRY. Yes, you read that right… that’s Trillion with a capital “T”. So, other than the hotels, airlines and luggage manufacturers, how can you get involved?Let’s take a look at some of the ways you can earn a living, traveling across the world:Flight Attendant: This is actually a great way to visit a LOT of places-FAST. The average flight attendant makes $37,000.00 a year, with the higher level salaries hovering in the $75,000.00-$90,000.00 range. It’s definitely an advantage if you know more than one (1) language. Flight attendants receive a daily per Diem for meals, along with flexible work schedules, discounts on flights, hotels and travel expenses for vacation. The downside is that when you are working, the flight schedule can be grueling-traveling to multiple cities in a 12, 18 or 24 hour time frame. When you finally stop to rest, the urge to go sight-seeing or check out the city, is traded out with the simple need to sleep in a bed. Oh yea, I forgot to mention… have you ever NOT seen a few angry, annoyed or upset people on your plane? Yep, be prepared to deal with those rude customers during your 12-24 hour shift!Commercial Airline Pilot: Same deal with flight attendants, in terms of work schedule, but the pay is much better-depending on the size of the jet and company, you can be making $121,000.00 a year. If you want to go to flight school, pass your minimum 250 hours of flight experience, go for it! Just make sure you have perfect vision and hearing. Again, if you want to make this a career, you will visit cities all over the country (and the world), but be prepared to deal with thousands of customers, weather and equipment problems, grueling schedules and the stress that comes along with the responsibility of flying so many people to different places.Travel Agent: As you may already know, travel agents know all about the best places to visit. They are the middle men between the hotels, airlines, tourism bureaus and the travelers. More than likely, they have an opportunity to visit some of these places so they can see everything for themselves-that’s a pretty sweet perk, eh? Typical salaries are anywhere from $25,000.00 to $35,000.00 and most likely be required to enroll in some sort of training, typically with the Travel Institute.Freelance Writer or Photographer: What a cool job this would be… traveling all over the world… spending your time with various cultures, observing how the people communicate, eat, sleep and worship. You truly are “free”, relaying what you see and experience to the people sitting on their couch, thousands of miles away. Only catch… well, it’s that one thing we talked about a little earlier: MONEY. Obviously, you are not going to get paid before you get to these places, so be sure to plan this out a little bit, stock up some green in your checking account and pick up some pointers on how to express yourself with the pen & paper or with the camera. Try to develop some sort of “following” so you have a good base of people reading and viewing your content. Do not try to fly to India with a thousand bucks and an iPad, expecting to start a travel blog that generates cash, allowing you to wander the world for the next few years. You might as well go to your nearest casino and play blackjack. If you can pull of this occupation (and to those that currently do this), I tip my hat to you-great work!Okay, now that we have gone over a few of the travel “jobs”, you may be saying, “well, I like my job right now and don’t really feel like dealing with all of those people and flying across the country 6 times, only to sleep in Des Moines for the night.” If you’re in between jobs, just out of school or simply want to take a “sabbatical”, why don’t you consider these routes in traveling the world:You Speak English?: Speaking English can provide access to countries in all places across the globe. Some companies offer free room & board in exchange for you to help their employees enhance their English speaking skills and knowledge. There are also programs you can find on the web that well set you up with a certain country and company in order to train their people English. Now that you have your room & board covered, now we just need to figure out how we can pay for food and drink…Start Giving Back: Feeling charitable or want to help others? Why not look to jump on a church mission trip, Habitat for Humanity-International, or if you can take off more time, join the Peace Corps? Obviously, this is not going to be as glamorous as sailing the Mediterranean, island hoping the Greek Isles, but if you want to feel good about helping out people less fortunate-and work hard-pack your bags and sign up for a volunteer opportunity. You will definitely see some places without paved roads, running water and people simply looking for a roof over their head. Giving the less fortunate the simple things we take for granted: food, clothing and shelter, will give you new sense of gratitude, after completing one of these tours.All of these ways to travel are great and all, but how many people have the opportunity to take off extended amounts of time or have the nerve to just walk away from their job and become a commercial pilot or join the Peace Corps? Everyone has a job because it pays the bills and gives us financial security. I don’t know about you, but I am responsible for my wife and three(3) children, thus taking the plunge on the “unknown” is absolutely NOT realistic.So, back to the original question above… How can you realistically travel for free? And when I say, “travel”, I mean, really travel… That means taking a care-free vacation… not having to worry about if you can afford to leave the resort for dinner that night, or buy those extra pair of sunglasses… Care-free travel means doing what you want, when you want and not worrying about the bill when you get back home. Let’s break down a few ways in which we really can travel for free (or as close to it as we can get)… or even better: GET PAID TO TRAVEL!Use Those Points!: You know, I always knew I was going to be thankful for all that money I spent on my credit card. Now that I racked up all that debt, I also racked up all those points! Points I can use towards booking a new flight or maybe pay for my stay at the Bellagio in Vegas… where I can blow even more money!… I’m kidding!… kind of. Whenever you are looking to obtain a new credit card, choose the card that offers the most, when used. Compare the interest rate for charges and cash advances, the annual fees and also the credit card that provides the best rewards. If you fly a certain airline, be sure to input your frequent flyer number to gather those miles. Use travel sites that allow you to accrue points when you purchase flights, hotels, cruises and rental cars. You’re paying for this stuff anyways, so why not try and earn a little more for the next time you want to take a trip?Vacation Packages through a Resort or Company: Very similar to a travel agent, only you are selling pre-packaged vacations at a discount to consumers. Instead of creating a customized travel package based on what and where the customer likes, you are selling a pre-packaged stay at a specific resort or hotel/resort/meal itinerary. They come in all shapes and sizes… and they can be dirt cheap (think: hotel next to Senor Frogs-Cancun during Spring Break), or the Rolls Royce type of trip. Depending on the type of company or resort, there are many perks with the access to all of their locations, with commission schedules pretty generous. There are limitations on the demographic of the clientele and if you are representative a company or resort with mediocre selections-and reviews-then it may put you in a rock in a hard place.Direct Selling with a Travel Company: With this, you really do have the opportunity for the best of both worlds-traveling the world on the cheap (or in some cases, for FREE!) and making money. Typically, people that get involved in this industry already have a full time job and are looking for a better, cheaper way to travel and an additional source of income. It can be extremely lucrative, in terms of creating wealth and a residual income, but a lot of the members simply take advantage of the fact they can generate a few extra dollars every month and access to the premium resorts at wholesale pricing. The direct-sell companies in the travel industry offer 5 star packaged vacations at 2 Star pricing, as well as access to their trip planning website that works like an Expedia or Travelocity. Also, confirm there are ways you can accrue points, when you buy flights, vacations, or even their travel mall, so you can use those points for a free trip. Bottom line: do your research… choose a company that has a great reputation and make sure you have a good support system… thousands of people are catching on to these companies and are really capitalizing on the residual income and extremely low cost of travel.As you can see, traveling for “free” is really only for professional poker players and the kids with enormous trust funds. You are going to have to work one way or another-whether it’s building up a stockpile of cash and funding an overseas trip or jumping into a new occupation on a plane or abroad. There are multiple ways you can get paid to travel, as well as minimizing your travel costs through various companies and resources… it’s all a matter of preference on what you want to do and how much time you have. Traveling can be a life changing experience or simply a much needed time-out from our crazy lives. Whatever you choose, just make sure to not take it too seriously and enjoy yourself!”Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
-Steve Jobs