You might think that if the economy is so bad, what hope have I got with an internet business or digital business. Well, the first thing to remember is that a digital business has to potential to sell products and services to people from all over the world. So the best online business to start is one that has a wide appeal – although not too wide as the competition might be too strong.To start an internet business you do not need a lot of technical skills nor do you need to spend a lot of money to get started. But what is the best online business to start?Start an online business about something that you are interested inThe best online business to start is one that is about something that interests you. It is going to be very challenging for you to keep your enthusiasm going if you are trying to start a business about, say, computer games, and you have no interest in computer games what so ever. When you start your own online business you are going to have good days when everything goes right and days when everything goes wrong. When things go wrong or when people get stuck, it is normally the time that people give up on their business idea. But, if you enjoy and believe in your product or service you will be more determined to keep going.Make your online business easy to understandWhen people look for information on products or services on the internet they jump from website to website very quickly. You have to make sure that when somebody visits your website that they can instantly see and understand the benefits of the products or services that you are offering. Your products and services should solve problems for your target audience, or make life easier for them. If they do not see how your business will help them, they will move on to another website, never to return.The best online business to start will need some investmentIt is important to remember that your online business is a business and not a hobby. Some people still think that they can somehow have some sort of website that will cost them nothing but earn them millions. These ‘push button, get rich quick’ programs do not work. Whilst the set up costs for a legitimate internet business are a lot less than a traditional bricks and mortar business, it will need investment for such items as a website, hosting, marketing and training and education.Proven success recordIf you have been looking on the internet for the best online business to start, you will have found many different and tempting business proposals. Before you jump in, do check a few things. Make sure you check the quality of the product or service that you are going to promote. Ideally you should buy it to test it yourself to make sure that it is a genuine and viable product. Check the history of the business. Look into their previous and present sales data, their marketing systems and other people’s experiences with them. Remember that your online reputation is very important and if you try and sell rubbish, it will be very difficult to repair a tarnished reputation.Education and trainingThe best online business to start is one that provides you with regular training and updates to ensure that you can provide the best possible value to your customers. It is also important to have a mentor. This person will be able to guide you and help you avoid any mistakes that will have made when they started their business. Your business will find success quicker with proper guidance.Finding the best online business to start does require some work upfront and there is no ‘one size fits’ all solution. However, if you follow the points above you will be well on your way to online business success.